Basic marketing management /
by Dalrymple, Douglas J.
Additional authors:
Parsons, Leonard J.
Edition statement:2nd ed.
Published by :
Wiley,
(New York ; | Chichester :)
Physical details: xiii, 341 p. : ill. ; 26 cm.
ISBN:0471353922.
Year: 2000
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Previous ed.: 1995.
Includes index.
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