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Basic marketing management /

by Dalrymple, Douglas J.
Additional authors: Parsons, Leonard J.
Edition statement:2nd ed. Published by : Wiley, (New York :) Physical details: xiii, 341 p. : ill. ; 24 cm. ISBN:0471353922 (acidfree paper).
Subject(s): Marketing -- Management.
Year: 2000
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Includes bibliographical references and index.

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