Essentials of marketing :a marketing strategy planning approach

by Perreault, William D.
Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)
Series: Essentials of marketing : Edition statement:10th ed. Published by : McGraw-Hill/Irwin, (Boston, Mass. :) Physical details: xl, 638 p. : col. ill. ; 28 cm. + ISBN:0072935898 (alk. paper).
Subject(s): Marketing.
Year: 2006
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Includes bibliographical references and indexes.

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