CBE | College of Business Education

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Essentials of marketing :

by Perreault, William D.
Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing Edition statement:9th ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: 624, 29 p. ; ill. ; 28 cm. ISBN:0072464208 (alk. paper); 0071198695 (international : alk. paper).
Subject(s): Marketing.
Year: 2003
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Books Books CBE DAR ES SALAAM
Lecturer 		658.5 (Browse shelf) Available 25/122.

Includes bibliographical references and indexes.

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