CBE | College of Business Education

Your cart is empty.

Basic marketing :

by Perreault, William D.
Additional authors: McCarthy, E. Jerome -- (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing Edition statement:15th ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: xli, 793 [22] p. : col. ill. ; 28 cm. ISBN:0072525231 (alk. paper : hbk.); 9780072947038 (hbk.).
Subject(s): Marketing -- Management.
Year: 2005
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books CBE DAR ES SALAAM
Student 		658.8 (Browse shelf) Available S25/6(12)
Books Books CBE DAR ES SALAAM
Student 		658.8 (Browse shelf) Available S25/6(9)
Books Books CBE DAR ES SALAAM
Student 		658.8 (Browse shelf) Available S25/6(11)

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

There are no comments on this title.

to post a comment.