Basic Marketing : A Global-Managerial Approach
by Perreault, William D.
Additional authors:
McCarthy, E. Jerome
Series:
McGraw-Hill/Irwin Series in Marketing
Edition statement:15th edition
Published by :
McGraw-Hill
(New York)
Physical details: xli, 793 [22] pages : color illustrations ; 28 cm
ISBN:0072525231, 9780072947038.
Year: 2005
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