Basic Marketing : A global-Managerial Approach
by Perreault, William D.
Additional authors:
McCarthy, E. Jerome
Series:
McGraw-Hill/Irwin Series in Marketing
Edition statement:14th edition
Published by :
McGraw-Hill
(New York)
Physical details: xxxii, 815 [28] p. : color illustrations, maps ; 28 cm
ISBN:9780072409475,0072409479.
Year: 2002
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