Basic marketing :

by McCarthy, E. Jerome
Additional authors: Perreault, William D.
Series: The Irwin series in marketing Edition statement:9th ed. Published by : Irwin, (Homewood, Ill. :) Physical details: xviii, 749 p. : col. ill. ; 25 cm. + ISBN:0256036497; 0256060517 (disk).
Subject(s): Marketing -- Management.
Year: 1987
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Books Books CBE DAR ES SALAAM
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Books Books CBE DAR ES SALAAM
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System requirements for disk (version 1.0): IBM PC.

Includes indexes.

Bibliography: p. 696-714.

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