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Adverting : Its Role in Modern Marketing

DUNN, S. W.

Adverting : Its Role in Modern Marketing - 4th Ed. - Hinsdale, The Dryden Press, 1978. - xix, 741p.: ill.; table, figure, picture, Index & glossary, 26p.

ISBN: 0-03-014341-1

Dewey Class. No.: 659.1 DUN

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