Services Marketing: Integrating Customer Focus Across the Firm.
ZEITHAML, V. A.
Services Marketing: Integrating Customer Focus Across the Firm. - 4th Ed. - Boston, McGraw - Hill, 2006. - xxvii, 708p.: ill.; figure, picture, table Index 26cm.
978-0-07-296194-2
658.8 ZEI
Services Marketing: Integrating Customer Focus Across the Firm. - 4th Ed. - Boston, McGraw - Hill, 2006. - xxvii, 708p.: ill.; figure, picture, table Index 26cm.
978-0-07-296194-2
658.8 ZEI