Kotler, Philip.
Marketing management : analysis, planning, and control / Philip Kotler. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1976. - xi, 529 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0135579597
75020278
Marketing--Management.
HF5415.13 / .K64 1976
658.8
Marketing management : analysis, planning, and control / Philip Kotler. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1976. - xi, 529 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0135579597
75020278
Marketing--Management.
HF5415.13 / .K64 1976
658.8