Essentials of Marketing: A Global- Managerial Approach

PERREAULT, W. D.

Essentials of Marketing: A Global- Managerial Approach - 10th Ed. - New York, McGraw-Hill, 2003. - xxxii, 624p.: ill.; graph, map, picture, table. Glossary, index. 28cm.

978-0-07-293589-9

LECT 658. 8 PER