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Basic Marketing: A Managerial Approach

McCARTHY, E. J.

Basic Marketing: A Managerial Approach - 9th Ed. - Homewood, Richard D. Irwin, 1987. - xviii, 749p.: Ill.; figures & pictures. Glossary 24cm.

ISBN: 0-256-03649-7

Dewey Class. No.: 658.8 McC

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