Business marketing: connection strategy, relationships, and learning.

DWYER, F. R.

Business marketing: connection strategy, relationships, and learning. - 4th Ed. - Boston, McGraw-Hill, 2009. - xxv, 678p.: ill.; chart, figure, graph, picture, table. Glossary & index, 26cm.

978-0-07-352990-5

LECT 658.8 DWY