Nicosia, Francesco M.

Consumer decision processes; marketing and advertising implications [by] Francesco M. Nicosia. - Englewood Cliffs, N.J., Prentice-Hall [1966] - xviii, 284 p. illus. 24 cm. - Prentice-Hall international series in management Prentice-Hall behavioral sciences in business series .

"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."

Bibliography: p. 247-272.

66022092


Consumer behavior.
Consumption (Economics)

HF5415.3 / .N5

658.83