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Brand Management : Mastering Research, Theory and Practice

HEDING, T.

Brand Management : Mastering Research, Theory and Practice - 3rd Ed. - New York, Routledge, 2020. - xi, 323p.: Ill.; figures & table. Index 25cm.

ISBN: 978-0-367-17258-9

Dewey Class. No.: 658.8 HED

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