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Strategic Marketing Management 1999-2000 : Planning and Control, Analysis and Decision.

FIFIELD, P.

Strategic Marketing Management 1999-2000 : Planning and Control, Analysis and Decision. - Oxford, Butterworth-Heinemann, 1999. - xvii, 326p.: ill.; figure, table Glossary & Index 29cm.

ISBN: 0 7506 4359 5

Dewey Class. No.: LECT 658.8 FIF

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