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ISBD view for Services marketing

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Services marketing

ZEITHAML,V.

Services marketing - 4th Ed. - London, Mc Graw Hill, 2006. - xii,708p.;ill Index. 25cm

ISBN: 0072961945

Dewey Class. No.: 658.8 ZEI

Services marketing

APA

ZEITHAML V., BITNER M. &. G. D., . (2006). Services marketing. London: Mc Graw Hill.

Chicago

ZEITHAML V, BITNER M & GREMLER D, . 2006. Services marketing. London: Mc Graw Hill.

Harvard

ZEITHAML V., BITNER M. &. G. D., . (2006). Services marketing. London: Mc Graw Hill.

MLA

ZEITHAML V, BITNER M & GREMLER D, . Services marketing. London: Mc Graw Hill. 2006.

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