APA
BERKOWITZ E., Roger A. Kerin, Steven W. Hartley & William Rudelius. (2003). Marketing. Boston: McGraw-Hill.
Chicago
BERKOWITZ E, Roger A. Kerin, Steven W. Hartley and William Rudelius. 2003. Marketing. Boston: McGraw-Hill.
Harvard
BERKOWITZ E., Roger A. Kerin, Steven W. Hartley and William Rudelius. (2003). Marketing. Boston: McGraw-Hill.
MLA
BERKOWITZ E, Roger A. Kerin, Steven W. Hartley and William Rudelius. Marketing. Boston: McGraw-Hill. 2003.
