Strategic Brand Management: Building, Measuring, and Managing Brand Equity
KELLER, K .L .
Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 4th Ed. - Boston, Pearson Education Ltd , 2013. - 590p.: ill.; figure, picture, index, 27cm.
978-0-273-77941-4
135.3 KEL
Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 4th Ed. - Boston, Pearson Education Ltd , 2013. - 590p.: ill.; figure, picture, index, 27cm.
978-0-273-77941-4
135.3 KEL