Maximising Marketing Effectiveness. (Record no. 141)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
|---|---|
| control field | 20250617141734.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 86176 436 6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | WILLS, G. |
| 245 ## - TITLE STATEMENT | |
| Title | Maximising Marketing Effectiveness. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bradford, |
| Name of publisher, distributor, etc. | MCB University Press Ltd, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 185p.: ill.; figure, picture, |
| Dimensions | 29cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Other authors/Editors | KENNEDY, S. H. [...et all...] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 03/06/2025 | 658.8 WIL | 000000703 | 60404.40 | 03/06/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 03/06/2025 | 20134.80 | |||||
| 03/06/2025 | 658.8 WIL | 000000704 | 60404.40 | 03/06/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 03/06/2025 | 20134.80 |