Marketing Research Essentials (Record no. 1412)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250630090047.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-471-44845-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 McD
100 ## - MAIN ENTRY--PERSONAL NAME
Author name McDANIEL, C.
245 ## - TITLE STATEMENT
Title Marketing Research Essentials
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA.,
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 454p.: ill.; table & figure
Other physical details Glossary & index,
Dimensions 25cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors GATES, R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
04/14/2025   TEA. LECT 658.83 McDA 0000004050 254790.00 04/14/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library Special Reserve Collection 04/22/2005 84930.00
06/05/2025   TEA. LECT 658.83 McDA 000000111134 254790.00 06/05/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/22/2005 84930.00
06/05/2025   TEA. LECT 658.83 McDA 000000111135 254790.00 06/05/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/22/2005 84930.00