Strategic Marketing. (Record no. 203)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250618142831.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-007-132623-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Author name CRAVENS, D.
245 ## - TITLE STATEMENT
Title Strategic Marketing.
250 ## - EDITION STATEMENT
Edition statement 10th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. McGraw Hill Education,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 653p.: ill.; chat, picture, table
Other physical details Index
Dimensions 25cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors PIERCY, N. F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price Date due Date last checked out
06/29/2025   658.84 BOW DOM0004461 150000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 06/29/2017 50000.00    
06/29/2025   658.8 KER DOM0004470 150000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 06/29/2017 50000.00    
03/10/2025   658.802 CRA 000000719 216750.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library Special Reserve Collection 03/10/2025 72250.00    
12/12/2025 1 658.802 CRA 000000720 216750.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 72250.00 01/09/2026 12/12/2025
03/10/2025   658.802 CRA 000000721 216750.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 72250.00    
03/10/2025   658.802 CRA 000000722 216750.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 72250.00    
03/10/2025   658.802 CRA 000000723 216750.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 72250.00