Principles of Integrated Marketing Communications. (Record no. 206)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250618145758.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-107-64918-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 ANG
100 ## - MAIN ENTRY--PERSONAL NAME
Author name ANG, L.
245 ## - TITLE STATEMENT
Title Principles of Integrated Marketing Communications.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Cambridge University Press,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 401p.: ill.; picture, figure, table
Other physical details Index
Dimensions 25cm.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access online book
Electronic name Principles of Integrated Marketing Communications
Path www.cambridge.org
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
03/10/2025   658.802 ANG 000000729 588000.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 196000.00
03/10/2025   658.802 ANG 000000730 588000.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 196000.00
03/10/2025   658.802 ANG 000000731 588000.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 196000.00
03/10/2025   658.802 ANG 000000732 588000.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library Special Reserve Collection 03/10/2025 196000.00