Global Marketing (Record no. 2258)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250621120610.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-292-01738-9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848 KEE
100 ## - MAIN ENTRY--PERSONAL NAME
Author name KEEGAN, W. J.
245 ## - TITLE STATEMENT
Title Global Marketing
250 ## - EDITION STATEMENT
Edition statement 8th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston,
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 608p.: ill.; picture, map, figure,
Other physical details Glossary & index,
Dimensions 27cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors GREEN, M. C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
05/14/2025   658.848 KEE 0000006143 156000.00 05/12/2020 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 05/14/2025 52000.00