Manager's guide to Marketing, Advertising and Publicity. (Record no. 232)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
|---|---|
| control field | 20250618170550.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-1626796-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | CALLEN, B. |
| 245 ## - TITLE STATEMENT | |
| Title | Manager's guide to Marketing, Advertising and Publicity. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 250p.: ill.; figure, picture, table, |
| Other physical details | Index |
| Dimensions | 23cm |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Access online book |
| Electronic name | Manager's guide to Marketing, Advertising and Publicity |
| Path | www.briefcasebooks.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 03/10/2025 | 658.8 CAL | 000000750 | 63360.00 | 03/10/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 03/10/2025 | 27120.00 | |||||
| 03/10/2025 | 658.8 CAL | 000000751 | 63360.00 | 03/10/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 03/10/2025 | 27120.00 | |||||
| 03/10/2025 | 658.8 CAL | 000000752 | 63360.00 | 03/10/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 03/10/2025 | 27120.00 | |||||
| 03/10/2025 | 658.8 CAL | 000000753 | 63360.00 | 03/10/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 03/10/2025 | 27120.00 |