Manager's guide to Marketing, Advertising and Publicity. (Record no. 232)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250618170550.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-1626796-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CAL
100 ## - MAIN ENTRY--PERSONAL NAME
Author name CALLEN, B.
245 ## - TITLE STATEMENT
Title Manager's guide to Marketing, Advertising and Publicity.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 250p.: ill.; figure, picture, table,
Other physical details Index
Dimensions 23cm
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access online book
Electronic name Manager's guide to Marketing, Advertising and Publicity
Path www.briefcasebooks.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
03/10/2025   658.8 CAL 000000750 63360.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 27120.00
03/10/2025   658.8 CAL 000000751 63360.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 27120.00
03/10/2025   658.8 CAL 000000752 63360.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 27120.00
03/10/2025   658.8 CAL 000000753 63360.00 03/10/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/10/2025 27120.00