Managing Marketing in the 21st Century: Developing & Implementing The Market Strategy (Record no. 2641)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526070137.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-9797344-4-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658. 8 CAP
100 ## - MAIN ENTRY--PERSONAL NAME
Author name CAPON, N.
245 ## - TITLE STATEMENT
Title Managing Marketing in the 21st Century: Developing & Implementing The Market Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Wessex,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 592p.: ill.; figure, picture, table.
Other physical details Glossary, index.
Dimensions 29cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors CAPON, R.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access online book
Electronic name Managing Marketing
Path www.mm21c.eu
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
05/26/2025   658. 8 CAP 0000009827 180000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 02/10/2020 60000.00
05/26/2025   658. 8 CAP 0000009828 180000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 02/10/2020 60000.00