Essentials of Marketing : A Global Managerial Approach. (Record no. 2680)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526142036.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07289482-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Author name PERREAULT, W. D.
245 ## - TITLE STATEMENT
Title Essentials of Marketing : A Global Managerial Approach.
250 ## - EDITION STATEMENT
Edition statement 8th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Mcgraw-Hill Irwin,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 597p.: Ill.;figures & pictures
Other physical details Glossary & Index
Dimensions 26cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors JEROME, E.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access Online Book
Electronic name Essentials of Marketing
Path www.mhhe.com/fourps
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/29/2025   658.8PER DOM0004137 840000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8PER DOM0004136 840000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8 PER DOM0004248 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8 PER DOM0004133 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8 PER DOM0004134 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8 PER DOM0004135 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8 PER DOM0004291 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8 PER DOM0004292 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8 PER DOM0004293 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
06/29/2025   658.8 PER DOM0004294 84000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2010 28000.00
05/26/2025   658.8 PER 000000010005 84000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 05/28/2010 28000.00
05/26/2025   658.8 PER 000000010006 84000.00 05/26/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 05/28/2010 28000.00