Marketing Management: Strategies and Programs (Record no. 2694)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
|---|---|
| control field | 20250527072545.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-049097-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658. 8 GUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | GUILTINAN, J. P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Strategies and Programs |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 463p.: ill.; figure, table. |
| Other physical details | Index. |
| Dimensions | 25cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Other authors/Editors | PAUL, G. W. & MADDEN, T. J. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Access Online Book |
| Electronic name | Marketing Management |
| Path | http://www.mhcollege.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 05/27/2025 | 658. 8 GUI | 00000010148 | 30000.00 | 05/27/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 05/28/2010 | 30000.00 | |||||
| 05/27/2025 | 658. 8 GUI | 00000010149 | 30000.00 | 05/27/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 05/28/2010 | 30000.00 | |||||
| 05/27/2025 | 658. 8 GUI | 00000010150 | 30000.00 | 05/27/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 05/28/2010 | 30000.00 | |||||
| 05/27/2025 | 658. 8 GUI | 00000010151 | 30000.00 | 05/27/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 05/28/2010 | 30000.00 | |||||
| 05/27/2025 | 658. 8 GUI | 00000010152 | 30000.00 | 05/27/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 05/28/2010 | 30000.00 | |||||
| 05/27/2025 | 658. 8 GUI | 00000010153 | 30000.00 | 05/27/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 05/28/2010 | 30000.00 | |||||
| 05/27/2025 | 658. 8 GUI | 00000010154 | 30000.00 | 05/27/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 05/28/2010 | 30000.00 | |||||
| 05/27/2025 | 658. 8 GUI | 00000010155 | 30000.00 | 05/27/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 05/28/2010 | 30000.00 |