Marketing: Concepts and Cases. (Record no. 2716)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250527093915.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-224-1154-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Author name RAJAGOPAL.
245 ## - TITLE STATEMENT
Title Marketing: Concepts and Cases.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi,
Name of publisher, distributor, etc. New Age International LTD,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 192p.: figure, table
Other physical details Index
Dimensions 22cm
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access Online Book
Electronic name Marketing.
Path www.newagepublishers.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
05/27/2025   658.8 RAJ 00000010224 30000.00 05/27/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 07/08/2016 10000.00
05/27/2025   658.8 RAJ 00000010225 30000.00 05/27/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 07/08/2016 10000.00
05/27/2025   658.8 RAJ 00000010226 30000.00 05/27/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 07/08/2016 10000.00