Basic Marketing : A Marketing Strategy Planning Approach (Record no. 2737)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250527131331.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-338105-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number LECT 658.8 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Author name PERREAULT, W. D
245 ## - TITLE STATEMENT
Title Basic Marketing : A Marketing Strategy Planning Approach
250 ## - EDITION STATEMENT
Edition statement 17th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston,
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 792p.: ill.; map, picture, table.
Other physical details Glossary & Index.
Dimensions 28cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors CANNON, J. P. & McCARTHY, E. J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
05/27/2025   LECT 658.8 PER 00000010280 180000.00 05/27/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/25/2013 60000.00
06/05/2025   LECT 658.8 PER 00000011119 180000.00 06/05/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/25/2013 60000.00
06/09/2025   LECT 658.8 PER 00000011679 180000.00 06/09/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/25/2013 60000.00
06/09/2025   LECT 658.8 PER 00000011686 180000.00 06/09/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/25/2013 60000.00
06/09/2025   LECT 658.8 PER 00000011687 180000.00 06/09/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/25/2013 60000.00