Marketing Strategy.: the Challenge of the External Environment. (Record no. 2752)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250527141939.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 7619 5875 2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MER
100 ## - MAIN ENTRY--PERSONAL NAME
Author name MERCER, D.
245 ## - TITLE STATEMENT
Title Marketing Strategy.: the Challenge of the External Environment.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London,
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 325p.: ill.; figure, table
Other physical details Index
Dimensions 25cm
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
05/27/2025   658.8 MER 00000010301 90000.00 05/27/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 01/19/2005 30000.00
05/27/2025   658.8 MER 00000010302 90000.00 05/27/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 01/19/2005 30000.00