Brand Management: An Introduction Through Storytelling (Record no. 3729)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
|---|---|
| control field | 20250611111553.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-3-030-66118-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 688.827 MOG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | MOGAJI, E. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management: An Introduction Through Storytelling |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cham, |
| Name of publisher, distributor, etc. | Springer Nature, |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 266p.: ill.: figure,picture, table. |
| Other physical details | Index, references. |
| Dimensions | 26cm. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | Access online book |
| Electronic name | Brand Management |
| Path | www.palgrave.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 06/11/2025 | 688.827 MOG | 00000012593 | 485355.24 | 06/11/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 09/17/2024 | 161785.08 | |||||
| 06/11/2025 | 688.827 MOG | 00000012594 | 485355.24 | 06/11/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 09/17/2024 | 161785.08 | |||||
| 06/14/2025 | 688.827 MOG | 00000011491 | 485355.00 | 06/14/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 09/17/2024 | 161785.00 | |||||
| 06/14/2025 | 688.827 MOG | 00000011492 | 485355.00 | 06/14/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 09/17/2024 | 161785.00 | |||||
| 06/14/2025 | 688.827 MOG | 00000011493 | 485355.00 | 06/14/2025 | Books | Dewey Decimal Classification | College of Business Education Main Library | College of Business Education Main Library | General Collection | 09/17/2024 | 161785.00 |