| 000 -LEADER |
|---|
| fixed length control field |
00395nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140715b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-07-060952-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stanton,William J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentals of Marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
McGraw-Hill |
| Date of publication, distribution, etc |
1991 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii,668p.: |
| Other physical details |
ill.; |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Michael J.Etzel and Bruce J.Walker |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
