Marketing : Principles & Perspectives. (Record no. 3964)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250613095912.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-253909-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number LECT 658.8 BEA
100 ## - MAIN ENTRY--PERSONAL NAME
Author name BEARDEN, W. O.
245 ## - TITLE STATEMENT
Title Marketing : Principles & Perspectives.
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 596p.: ill.; figure, picture, table
Other physical details Glossary & Index
Dimensions 27cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors INGRAM, T. N. & LaFORGE, R. W.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Access Online Book
Electronic name Marketing
Path www.mhhe.com/bearden04
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/29/2025   658.8 BEA DOM0004317 105000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2011 35000.00
06/29/2025   658.8 BEA DOM0004318 105000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2011 35000.00
06/29/2025   658.8 BEA DOM0004319 105000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/28/2011 35000.00
06/13/2025   LECT 658.8 BEA 00000012951 105000.00 06/13/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 05/28/2011 35000.00
06/13/2025   LECT 658.8 BEA 00000012952 105000.00 06/13/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 05/28/2011 35000.00