Marketing Management : Analysis, Planning and Control. (Record no. 4027)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250614071432.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-13-558024-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number LECT 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Author name KOTLER, P.
245 ## - TITLE STATEMENT
Title Marketing Management : Analysis, Planning and Control.
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London,
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. 1984.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 794p.: ill.; figure, map, table
Other physical details Index
Dimensions 23cm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/14/2025   LECT 658.8 KOT 00000012992 30000.00 06/14/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 04/28/1990 10000.00