Advertising principles: choice challenge change (Record no. 4038)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250614074637.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-8442-2990-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number LECT 659 BER
100 ## - MAIN ENTRY--PERSONAL NAME
Author name BERGH, B. G. V.
245 ## - TITLE STATEMENT
Title Advertising principles: choice challenge change
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago,
Name of publisher, distributor, etc. NTC,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 582p.: ill.; chart, figure, table.
Other physical details Glossary & index.
Dimensions 28cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors KARTZ, H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/14/2025   LECT 659 BER 00000013000 150000.00 06/14/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 11/28/2014 50000.00