Essentials of Marketing: A Global-Managerial Approach (Record no. 4107)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250616110046.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-246420-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Author name PERREAULT,W.D
245 ## - TITLE STATEMENT
Title Essentials of Marketing: A Global-Managerial Approach
250 ## - EDITION STATEMENT
Edition statement 9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NewYork,
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,624p.:ill.;figures, pictures
Other physical details Bibliography, Index and Glossary
Dimensions 27.5cm
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors McCarthy,Jerome E. Jr.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
06/16/2025   658.8 PER MZA0001180 150000.00 06/16/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 06/01/2007 Library Budget 50000.00
06/29/2025   658.8 PER MZA0002740 150000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 06/01/2007 Library Budget 50000.00