Marketing: Principles & Perspectives (Record no. 4111)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250616113147.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-253909-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BEA
100 ## - MAIN ENTRY--PERSONAL NAME
Author name BEARDEN, O. W
245 ## - TITLE STATEMENT
Title Marketing: Principles & Perspectives
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 596p.: ill.; figures,pictures
Other physical details Index, Glossary
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors Thomas N. Ingram
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors Raymond W. LaForge
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
06/29/2025   658.8 BEA DOM0004301 30000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 07/16/2007   10000.00
06/16/2025   658.8 BEA MZA0001222 30000.00 06/16/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 07/16/2007 Library Budget 10000.00