Marketing Management: Strategies and Programs (Record no. 4144)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
|---|---|
| control field | 20250616132758.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070490970 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GUI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | GUILTINAN,J.P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Strategies and Programs |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,461p.:ill.;figures, tables |
| Other physical details | Appendix and Index |
| Dimensions | 23.5cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Other authors/Editors | Paul,Gordon W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Other authors/Editors | Madden,Thomas J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 06/16/2025 | 658.8 GUI | MZA0001212 | 150000.00 | 06/16/2025 | Books | Dewey Decimal Classification | CBE Mwanza | CBE Mwanza | General Collection | 06/01/2007 | Library Budget | 50000.00 | |||||
| 06/16/2025 | 658.8 GUI | MZA0001213 | 150000.00 | 06/16/2025 | Books | Dewey Decimal Classification | CBE Mwanza | CBE Mwanza | General Collection | 06/01/2007 | Library Budget | 50000.00 | |||||
| 06/16/2025 | 658.8 GUI | MZA0001214 | 150000.00 | 06/16/2025 | Books | Dewey Decimal Classification | CBE Mwanza | CBE Mwanza | General Collection | 06/01/2007 | Library Budget | 50000.00 | |||||
| 06/18/2025 | 658. 81 MAL | MZA0001566 | 150000.00 | 06/17/2025 | Books | Dewey Decimal Classification | CBE Mwanza | CBE Mwanza | General Collection | 07/15/2024 | Library Budget | 50000.00 |