Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (Record no. 4177)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250617061501.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-367-44475-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Author name CHAFFEY, D.
245 ## - TITLE STATEMENT
Title Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii,638p.:ill.;diagrams, pictures, tables
Other physical details Glossary and Index
Dimensions 24cm
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors PR Smith
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
06/17/2025   658.872 CHA MZA0001247 246375.00 06/17/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 07/15/2024 Library Budget 82125.00
06/17/2025   658.872 CHA MZA0001248 246375.00 06/17/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 07/15/2024 Library Budget 82125.00
06/17/2025   658.872 CHA MZA0001249 246375.00 06/17/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 07/15/2024 Library Budget 82125.00
06/17/2025   658.872 CHA MZA0001250 246375.00 06/17/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 07/15/2024 Library Budget 82125.00
06/17/2025   658.872 CHA MZA0001251 246375.00 06/17/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 07/15/2024 Library Budget 82125.00
06/17/2025   658.872 CHA MZA0001252 246375.00 06/17/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza General Collection 07/15/2024 Library Budget 82125.00