Product Policy and Brand Management: Text and Cases (Record no. 4179)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250617062411.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-203-5260-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 247 CHI
100 ## - MAIN ENTRY--PERSONAL NAME
Author name CHITALE, K. A
245 ## - TITLE STATEMENT
Title Product Policy and Brand Management: Text and Cases
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. PHI Learning Private Limited
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xvi,308p.:ill.;figures
Other physical details Index
Dimensions 24cm
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors Ravi Gupta
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
06/17/2025   247 CHI MZA0001273 63000.00 06/17/2025 Books   Dewey Decimal Classification       CBE Mwanza CBE Mwanza Special Reserve Collection 07/15/2024 Library Budget 21000.00