000 -LEADER |
fixed length control field |
00363nam a22001457a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140811b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978-0-273-77983-4 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Philip Kotler |
245 ## - TITLE STATEMENT |
Title |
Marketing management |
250 ## - EDITION STATEMENT |
Edition statement |
14th.ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New york |
Name of publisher, distributor, etc |
Pearson education |
Date of publication, distribution, etc |
2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
131p.: |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kevin Lane Keller |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |