Essential of Marketing: a Marketing Strategy Planning Approach (Record no. 4507)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
|---|---|
| control field | 20250620100951.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-340481-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author name | PERREAULT,W.D |
| 245 ## - TITLE STATEMENT | |
| Title | Essential of Marketing: a Marketing Strategy Planning Approach |
| 250 ii - EDITION STATEMENT | |
| Edition statement | 12th Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Mcgraw-hill Irwin |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx1x, 691p.: ill; Figure, Graph, Picture |
| Other physical details | Grosary & Index |
| Dimensions | 27.5 cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Other authors/Editors | CANNON, J.P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 06/20/2025 | 658.8 PER | MBY000345 | 120000.00 | 06/18/2025 | Books | Dewey Decimal Classification | CBE MBEYA | CBE MBEYA | General Collection | 03/27/2012 | Purchase | 40000.00 | |||||
| 06/20/2025 | 658.8 PER | MBY000344 | 120000.00 | 06/18/2025 | Books | Dewey Decimal Classification | CBE MBEYA | CBE MBEYA | General Collection | 03/27/2012 | Purchase | 40000.00 | |||||
| 06/20/2025 | 658.8 PER | MBY000343 | 120000.00 | 06/18/2025 | Books | Dewey Decimal Classification | CBE MBEYA | CBE MBEYA | General Collection | 03/27/2012 | Purchase | 40000.00 | |||||
| 06/20/2025 | 658.8 PER | MBY000342 | 120000.00 | 06/18/2025 | Books | Dewey Decimal Classification | CBE MBEYA | CBE MBEYA | General Collection | 03/27/2012 | Purchase | 40000.00 | |||||
| 06/20/2025 | 658.8 PER | MBY000341 | 120000.00 | 06/18/2025 | Books | Dewey Decimal Classification | CBE MBEYA | CBE MBEYA | General Collection | 03/27/2012 | Purchase | 40000.00 |