Essentials of Marketing Research. (Record no. 4545)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250620133847.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047141235
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'3 KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Author name KUMAR, V.
245 ## - TITLE STATEMENT
Title Essentials of Marketing Research.
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New york,
Name of publisher, distributor, etc. John Wiley & Sons,Ltd,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xix,553p.ill.;
Other physical details Reference & Grosary
Dimensions 25cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors AAKER, D. & DAY, G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/20/2025   658.8'3 KUM DOM0001178 255000.00 06/20/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 05/05/2005 85000.00