Consumer Behavior Building Marketing Strategy (Record no. 468)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250621103604.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-310137-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Author name HAWKINS, D. I.
245 ## - TITLE STATEMENT
Title Consumer Behavior Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 10th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston,
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 789p.: ill.; picture, figure, table,
Other physical details Index,
Dimensions 26cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors MOTHERSBAUGH, D. L. & BEST, R. J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
03/12/2025   658.834 HAW 0000001918 195000.00 03/12/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library Special Reserve Collection 03/12/2025 65000.00