Marketing Research: An Applied Orientation (Record no. 543)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250621104303.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-555-04511-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Author name MALHOTRA, N. K.
245 ## - TITLE STATEMENT
Title Marketing Research: An Applied Orientation
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Custom Publishing,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 786p.: ill.; picture, table, figure,
Other physical details Index,
Dimensions 27cm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
03/13/2025   658.83 MAL 0000001975 120000.00 03/13/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library Special Reserve Collection 03/13/2025 40000.00