Marketing: an introduction (Record no. 5482)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00374nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170726b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292146508 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary, |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: an introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Pearson education Ltd |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Illustrations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
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