000 -LEADER |
fixed length control field |
00374nam a22001457a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170726b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292146508 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary, |
245 ## - TITLE STATEMENT |
Title |
Marketing: an introduction |
250 ## - EDITION STATEMENT |
Edition statement |
13th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London |
Name of publisher, distributor, etc |
Pearson education Ltd |
300 ## - PHYSICAL DESCRIPTION |
Extent |
Illustrations |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |