Advertising: Its Role in Modern Marketing (Record no. 6331)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250629124428.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-03-030748-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 DUN
100 ## - MAIN ENTRY--PERSONAL NAME
Author name DUNN, S. W
245 ## - TITLE STATEMENT
Title Advertising: Its Role in Modern Marketing
250 ## - EDITION STATEMENT
Edition statement 7th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London,
Name of publisher, distributor, etc. The Dryden Press.
Date of publication, distribution, etc. 1990.
300 ## - PHYSICAL DESCRIPTION
Extent xx,780p.; ill.; table
Other physical details Index
Dimensions 26cm
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors BARBAN, A. et all....
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
06/29/2025   659.1 DUN DOM0003870 150000.00 06/29/2025 Books   Dewey Decimal Classification       CBE Dodoma CBE Dodoma General Collection 06/03/2009 50000.00